Klarna

Being one of the most highly-valued private fintechs globally, Klarna has redefined retail banking as we know it. Their scale is best shown through 2 million daily transactions, 147 million+ active users globally and 400,000+ global retail partners, including Nike, IKEA, H&M, Sephora, Macys, and Expedia Group. They asked us to join forces with their PR team, which we have gladly done since 2021.

Contributions:

Lead agencyPRMedia relationsMedia trainingMedia monitoringContent writingCopywriting+ Team extension
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Strategic PR in the crossroads of lifestyle, tech and business

Klarna wants to strengthen their position as a shopping expert and further expand their already impressive reach. Realizing this ambitious goal calls for our PR expertise in the crossroads of lifestyle, tech and business media. So, when Klarna pushes the traditional banking and finance industry to a more transparent direction, we make sure the greater public hears about it.

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Getting hands-on with daily media work – with pink-coloured glasses on

Regular headlines in media, morning TV appearances, native articles and social media marketing are just a few examples of how consumers might have seen our work in daylight. Klarna wants to enable consumers to make informed financial decisions and sustainable choices, and we’re right there with them.

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“A world-class brand like us needs a world-class agency like Bou”

- Jannica Nyman, Marketing Director, Finland at Klarna

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