Case

Being one of the most highly-valued private fintechs globally, Klarna has redefined retail banking as we know it. Their scale is best shown through 2 million daily transactions, 147 million+ active users globally and 400,000+ global retail partners, including Nike, IKEA, H&M, Sephora, Macys, and Expedia Group. They asked us to join forces with their PR team, which we have gladly done since 2021.

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## Strategic PR in the crossroads of lifestyle, tech and business

Klarna wants to strengthen their position as a shopping expert and further expand their already impressive reach. Realizing this ambitious goal calls for our PR expertise in the crossroads of lifestyle, tech and business media. So, when Klarna pushes the traditional banking and finance industry to a more transparent direction, we make sure the greater public hears about it.

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## Getting hands-on with daily media work – with pink-coloured glasses on

Regular headlines in media, morning TV appearances, native articles and social media marketing are just a few examples of how consumers might have seen our work in daylight. Klarna wants to enable consumers to make informed financial decisions and sustainable choices, and we’re right there with them.

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“A world-class brand like us needs a world-class agency like Bou”

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## Leading international PR & communications for a Nordic deeptech company

Spinnova’s next step in shaking up the whole textile industry is entering the commercial stage and increasing brand awareness globally. That calls for international headlines, and making them requires ongoing PR and communications efforts: from nurturing media relations with leading fashion, tech and business journalists to finding creative pitch angles and organizing press visits to their textile factory. We’ve been doing just that – before and after their IPO in 2021.

## A global spotlight for the truly sustainable natural fiber

In addition to media, Spinnova’s stakeholder pool is brimming with gigantic brands, manufacturers, investors, consumers, and designers. To reach them all, our PR approach is a versatile weave of traditional and social media, events, seminars and podcasts. The common thread? Putting spotlight on Spinnova’s unique product that is the world’s first (and only) textile fiber made of cellulose without involving any harmful chemicals.

"Fashion, tech & business – Bou helps us make international headlines across industries and are incredibly flexible to work with."

Spinnova preview

Spinnova is a circular material tech company that is revolutionizing the textile industry with partners like adidas, The North Face, Marimekko, Icebreaker, and ARKET. Spinnova produces the most circular fibre in the world using zero harmful chemicals, minimal water and emissions — the kind of groundbreaking solution the whole world needs to hear about. As their lead agency in international PR & communications, that has been our primary goal since 2021.

Spinnova Adidas Hoodie

Case Spinnova – Lead Agency in International PR & Communications

Spinnova

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Being one of the most highly-valued private fintechs globally, Klarna has redefined retail banking as we know it. They asked us to join forces with their PR team, which we have gladly done since 2021.

Klarna

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Strategic PR in the crossroads of lifestyle, tech and business

Getting hands-on with daily media work – with pink-coloured glasses on

Send us email without sending us email