Rovio

Rovio is a mobile gaming pioneer with over 5 billion downloads, best known for their Angry Birds IP – which today is a full franchise spanning movies, merch and theme parks. Since 2023, we’ve worked as Rovio’s lead agency in PR and communications, supporting them with both ongoing media relations and major global launches.

Services

PR
Global launch
Media relations
Media training
Media monitoring
Content writing
Design
Website design
Creative concepts
Team extension

Strategic PR to position Rovio as a transmedia pioneer

From mobile games to movie adaptations, hit TV series and more: Angry Birds mastered transmedia long before there was a term to describe it. We help make sure that Rovio’s latest milestones and major launches remind the public of their pioneering position in entertainment – and keep fans guessing where they’ll find these blasting birds next.

You may have spotted Rovio here:

Reaching new audiences with iconic IPs

There are more than 11,000 species of birds in the world, but Red, Chuck and the rest of the Angry Birds flock are no doubt some of the most recognisable ones. Since 2023, they’ve made close contact with a certain celebrity hedgehog. Our proactive PR efforts ensure that these iconic animal kingdom crossovers don’t fly under the radar, helping Rovio captivate new audiences.

Putting sustainability and DEI on the agenda in the gaming industry

Sustainability isn’t a term that’s instinctively associated with gaming. But from appointing one of the industry’s first Chief Sustainability Officers to launching a free-for-all guide for inclusive game design, Rovio has been pushing the topic into industry discussions and game development practices alike – and their efforts haven’t gone unnoticed.