SaaS stands for Software as a Service and CaaS stands for City as a Service. Playing with this metaphor, we listed Helsinki’s top features, filthiest bugs and craziest in-app purchase opportunities. 

Using the same tech-savvy narrative throughout the video and website, the campaign’s target audience felt we are talking their language. Notifications sent and received.

CaaS works as a platform for international tech talent who are looking to relocate in Helsinki. Through the website, they can apply for a free demo trip, find open positions in the top-tier tech companies and report any bugs they feel should be fixed. We won’t remove winter though.

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supercell

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Helsinki has all it takes to make international tech talent feel at home. The problem is, no one knows about its beautiful features and local tech companies struggle with recruiting the best people. To make these people aware of what the city has to offer, we came up with an idea to frame Helsinki as the world’s first City as a Service (CaaS).

Branding Helsinki as the world’s first City as a Service

Brand Campaing & Creative Concept for Helsinki City

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Bou – Case Helsinki City

Blok ulkomainokset / Blok outdoor campaign

__Using famous riddles in a nation-wide outdoor campaign__

Using famous riddles in a nation-wide outdoor campaign
The outdoor campaign’s objective was to raise awareness of how easy, affordable and simple it is to sell your apartment with Blok. In Finland, Blok’s primary market, there are several uniformly known proverbs for each of the value propositions. We thought: why not to use them as riddles and let people fill in the sentences? Eventually, these riddles teased apartment owners nation-wide.

__A Witty Digital Campaign Where Weird Dreams Came True__

As advertising inside the property industry is rather traditional, a humorous attitude was welcomed. This campaign concept, designed and produced by us, communicates Blok’s value proposition promptly: “Sell your house with Blok. Save money to fulfil your dream”. The horse was called Stormy and it was her first photoshoot. Yikes.

Blok is a fast-growing property tech company, listed as one of the hottest European startups by Wired. To challenge the market, Blok stands out not only with its award-winning product but also with its playful brand. A combination we really like.

A nation-wide outdoor campaign for a real-estate startup sensation

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Bou – Case Blok

__The World-famous “Nobody in Their Right Mind” -Banner__

The entrance banner of Slush 2016 caused some serious buzz around the world. It instantly gained thousands of shares with a potential reach of over 270M people during the first two weeks. Just as planned.

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__An Award-winning Website__

At Slush, the website is considered as the first touchpoint of the unique event experience and designed to reflect its dark and mystic vibes. Yet, the website’s primary business goal is to sell tickets and to inform visitors without a single compromise with the brand. Eventually, it sold out the event in record time, was praised for its informativeness by our customers, and won multiple design awards.

__The Best Print Cover of the Year__

It says “Failure is not the...” on the back and “...end of the world” on the front. And when the largest newspaper in the Nordics states “end of the world” on its cover, it gets attention, creates urgency and wins awards. The brand message was praised by its target audience, tickets sold like it was the last day to get them (it was – with the current price), and Helsingin Sanomat awarded our work as its best print cover of the year in 2016.

__Outdoor Countdown Campaign__

We have all seen day counters but we have not all seen creative day counters – until now. The best thing about outdoor ads is the opportunity to localise them in their environment. Right?

Slush is the world’s leading startup event that operates in 29 countries and hosts annually more than 70 events with over 40,000 attendees. The Wall Street Journal describes it not just as an event but rather as a laboratory of new ideas. Bou founding team was responsible for the award-winning marketing, communications, PR and design of Slush in 2016-2017.

Our founding team was responsible for the award-winning marketing, comms, PR and design of Slush in 2016-2017. Yes, that means the badass banner, too.

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Bou – Case Slush

Marketing, communications, design, PR… Everything in-house for the world’s leading startup event.

Our collaboration kicked off by designing Maki’s brand identity, crafting their website and nailing the launch and PR. We continue working closely with Maki team by building their brand on several fronts. 

Maki.vc is a Nordic top-tier venture capital firm founded by serial entrepreneur Ilkka Kivimäki​ and former F-Secure executive Pirkka Palomäki​. With a fund size of €80M, Maki.vc backs founders who never conform to industry standards. We have worked as part of the Maki.vc team since their launch in spring 2018.

Global launch and continuous brand building for a top-tier VC

In fall 2018, Umbra launched their new Composit platform that allows anyone to experience the entire world in high-res 3D by creating an immersive copy of the globe. Together we delivered a successful PR campaign and reached an international audience and a niche segment of industry experts. 

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Umbra unlocks the power of the AR cloud like no other company in the world. They make it easier to create, share and view 3D content in real-time. We have worked with Umbra to share their story and tech to the world.


Marketers, designers, writers and developers working with 50+ brands in Europe and the US. Rooted in the Nordics, shaped by tech. At your service, starting tomorrow.

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Bou – The Brand Company

Launching a cutting-edge tech product in international waters 

We delivered a platform with a simplistic, clean and extremely smooth user experience. The story continues with fine-tuning the service flow and user onboarding even further.

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Bob W. is an accommodation booking platform offering the feeling of a boutique hotel in authentic homes. Standing for the best of both worlds, Bob W. aims for the most fluent experience also online. That’s where we stepped in: to design and construct the website from zero in just two weeks.

Call it like it is. We are marketers, designers, writers and developers. Shaped by tech.

Bou

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