Helsinki has all it takes to make international tech talent feel at home. The problem is, no one knows about its beautiful features and local tech companies struggle with recruiting the best people. To make these people aware of what the city has to offer, we came up with an idea to frame Helsinki as the world’s first City as a Service (CaaS).
SaaS stands for Software as a Service and CaaS stands for City as a Service. Playing with this metaphor, we listed Helsinki’s top features, filthiest bugs and craziest in-app purchase opportunities.
Using the same tech-savvy narrative throughout the video and website, the campaign’s target audience felt we are talking their language. Notifications sent and received.