Helsinki City

Helsinki has all it takes to make international tech talent feel at home. The problem is, no one knows about its beautiful features and local tech companies struggle with recruiting the best people. To make these people aware of what the city has to offer, we came up with an idea to frame Helsinki as the world’s first City as a Service (CaaS).

Creative ConceptBrand campaignScreenwritingCopywritingArt DirectionWeb development

SaaS stands for Software as a Service and CaaS stands for City as a Service. Playing with this metaphor, we listed Helsinki’s top features, filthiest bugs and craziest in-app purchase opportunities.

Using the same tech-savvy narrative throughout the video and website, the campaign’s target audience felt we are talking their language. Notifications sent and received.

Helsinki hero image
Helsinki hero image
CaaS works as a platform for international tech talent who are looking to relocate in Helsinki. Through the website, they can apply for a free demo trip, find open positions in the top-tier tech companies and report any bugs they feel should be fixed. We won’t remove winter though.
helsinki mobile & desktop
helsinki mobile & desktop

In collaboration with

helsinki video clip images
helsinki video clip images