Spinnova
Spinnova is a circular material tech company that is revolutionizing the textile industry with partners like adidas, The North Face, Marimekko, Icebreaker, and ARKET. Spinnova produces the most circular fibre in the world using zero harmful chemicals, minimal water and emissions — the kind of groundbreaking solution the whole world needs to hear about. As their lead agency in international PR & communications, that has been our primary goal since 2021.
Contributions:
CommunicationsInternational PRMedia relationsMedia trainingCopywritingSocial mediaMarketingLaunch campaignMarketing analytics
Leading international PR & communications for a Nordic deeptech company
Spinnova’s next step in shaking up the whole textile industry is entering the commercial stage and increasing brand awareness globally. That calls for international headlines, and making them requires ongoing PR and communications efforts: from nurturing media relations with leading fashion, tech and business journalists to finding creative pitch angles and organizing press visits to their textile factory. We’ve been doing just that – before and after their IPO in 2021.
A global spotlight for the truly sustainable natural fiber
In addition to media, Spinnova’s stakeholder pool is brimming with gigantic brands, manufacturers, investors, consumers, and designers. To reach them all, our PR approach is a versatile weave of traditional and social media, events, seminars and podcasts. The common thread? Putting spotlight on Spinnova’s unique product that is the world’s first (and only) textile fiber made of cellulose without involving any harmful chemicals.
"Fashion, tech & business – Bou helps us make international headlines across industries and are incredibly flexible to work with."
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