Kuva Space

A brand strategy that positions Kuva Space as a planetary intelligence company

Kuva Space had internally developed a preliminary brand strategy that acted as the starting point for our project. Our first task was to revise the strategy with their team – to make sure the company’s purpose, vision, mission, and value proposition are crystal clear and applicable, and form a cohesive strategic foundation for the brand positioning and identity work.

When positioning Kuva Space, it was essential to clarify that they are neither purely a satellite company nor solely an analytics company. Together, we defined their market position as a planetary intelligence company: planetary to encompass both Earth and space, and intelligence to highlight the actionable, near real-time insights that Kuva Space delivers to decision-makers across multiple industries.

A visual identity and logo built to scale as Kuva Space grows

We created a visual system that balances technical and scientific credibility with approachability, using clean lines and explanatory aesthetics that appeal to enterprise decision-makers. The new visual identity references Kuva Space brand positioning, and subtly communicates what the company does.

For example, the angular details found in satellites inform the shape language, and their hyperspectral imaging technology inspires the color palette. The logo embodies a futuristic feel, but thanks to the hand-drawn letterforms, the design is not rigidly tied to the space industry. Crucially, the logo works equally well with or without the "space" component, providing flexibility for future product launches and brand evolution.

Combined with clear yet distinguishable typography, and extremely versatile imagery and illustration style covering both Earth and space, we’re looking at a literally stellar visual identity – designed to scale as seamlessly as Kuva Space grows their satellite constellation to 100 satellites by 2030.

A verbal identity that makes complex technology accessible – showcased in website copywriting and service naming

Our verbal identity guidelines – including keywords and their definitions, concrete writing techniques, and do’s and don’t for writers – equipped Kuva Space with a distinctive voice that makes their complex technology and its versatile use cases understandable, sacrificing neither precision nor simplicity. We found a clear direction on communicating topics from satellite specs and hyperspectral imaging to artificial intelligence and industry-specific solutions, enabling Kuva Space to engage effectively with their target audience.

In this project, the primary application of this verbal identity was website content, covering multiple main and sub-pages. Additionally, we also helped Kuva Space team with tagline development, service name architecture, and naming their intelligence platform (Kuva Sense™).

A three-tier image concept to bring the brand to life across touchpoints

The saying “a picture is worth a thousand words” is very true with Kuva Space. Our image concept captures the whole essence of what Kuva Space does on three different levels.

The Orbit View spotlights visuals from space, showcasing Earth, the interlinked satellite constellation, and global coverage. This imagery style provides versatile branding elements for broader use, especially when the audience hears about Kuva Space for the first time.

The Satellite View illustrates real-world applications across industries, always incorporating three key components: a satellite image, a lens frame signifying the satellite perspective and focus, and contextual overlay graphics to further communicate the exact feature or use case.

The Inside the Satellite View dives into the underlying technology, employing technical schematics and wireframes to illuminate the satellite's internal systems, especially its innovative camera.

3, 2, 1... Hyperfield-1 satellite launch supported with a compelling campaign page

When Kuva Space's pioneering hyperspectral satellite Hyperfield-1 blasted off on a SpaceX rocket in summer 2024, we were ready. Our campaign landing page – from compelling copy to cutting-edge web design, art direction, and custom illustrations – invited the world to witness this historic launch while generating leads for Kuva Space's exclusive Early Adopter Program.

A commercially viable website uniting design sophistication with technical clarity

We designed and built Kuva Space's website to seamlessly integrate all brand elements while actively driving sign-ups for their Early Adopter Program. The content transforms complex technology into clear, industry-specific benefits across agriculture, maritime, environmental and security sectors. Our design and development teams worked in lockstep to create a sleek user experience that establishes Kuva Space as the planetary intelligence leader while making sophisticated technology immediately accessible to all target audiences.

Web development expertise that brings satellite tracking to life

Our development team transformed complex orbital data into an intuitive visualisation that tracks Hyperfield-1A's actual path in real time. When initial designs assumed a standard geosynchronous orbit, we discovered the satellite's true trajectory required a different approach. We integrated Three.js, Globe.GL, and ootk technologies to create a seamless 3D globe visualisation that displays orbital tracking with deceptive simplicity.

This technical solution not only accommodates the satellite's actual path but elevates it into a compelling feature that showcases the sophisticated reality of Kuva Space's operations.

A stellar brand film and an intuitive explainer video in one, stunning 3D animation

We partnered with our trusted animation studio BTQ to create a video that works both as a stunning brand film, and as a technical explainer of what Kuva Space does. The result is a majestic one-minute 3D animated video that tells a cohesive story, moving from an expansive view of Kuva Space's satellite constellation in space to a single satellite's perspective. Through its lens, we witness the power of hyperspectral imaging as the satellite captures data across hundreds of spectral bands. Zooming closer, the video culminates in demonstrating the Kuva Sense™ platform, showing how it delivers near real-time planetary intelligence to the fingertips of decision-makers.

Customized ending allows versioning the video to multiple audiences and use cases

We scripted and designed the video with versatility in mind. The ending is customisable, allowing Kuva Space to tailor the message to different industries and use cases without needing to create entirely new videos. This flexibility ensures the brand film can serve multiple purposes while maintaining a consistent narrative arc and visual style. Optimised for both desktop and mobile, the video now serves as the centrepiece of Kuva Space's homepage, efficiently conveying their unique value proposition to visitors.