Case

QDI is a Netherlands-based deep tech company – the first in the world to bring the power of quantum dots to medical imaging. World-altering stuff, as quantum tech tends to be. With our minds blown, we’ve created their new brand identity by connecting the (quantum) dots into a mesmerizing visual identity and website design.

QDI-video-preview

QDI case desktop

## A new brand for a Netherlands-based quantum tech company

QDI is building the World’s first x-ray detector component based on quantum dot technology. We connected those dots into a modern visual identity, including a minimalistic logo, tech-savvy typeface and high-contrast color palette. The round shapes and granular textures abstractedly demonstrate elements of the product – and ensure that the brand stands out from the competition.

QDI case logo

QDI case whitepaper

## Deep tech calls for lean website design

The more complex the product, the simpler the website should be – at least in this case. QDI Systems is a spinoff company from the Zenike Institute for Advanced Materials, University of Groningen, so we wanted to honor their scientific roots. The whitepaper-inspired website uses minimalistic visuals to leave space for meticulous, technical copy.

QDI case business cards

QDI mobile video preview

QDI case mobile

QDI case product photo

"If you need a stunning brand for a complex product, choosing Bou is a no-brainer."

## Upgrading visual identity to better address the B2B audience

We upgraded Compensate’s existing brand elements to make the brand more cohesive across all brand materials – with a special focus on their B2B offering. We were encouraged to work towards more humane imagery and lighter website layout. Now, Compensate appeals to both businesses and consumers, thanks to their approachable and down-to-earth look.

Compensate website

## Lifting website's scalability with a dynamic CMS

The website called for some reorganizing, from the front and back. In addition to new website design, we also created a dynamic content management system (CMS) environment that is more intuitive and scalable for changing needs.

Compensate mobile

"Excellence in delivery combined with the right kind of can-do attitude."

Compensate-card Logo

Compensate is a nonprofit on a mission to combat climate change by offering everyone easy access to carbon capture. We gave their visual identity an upgrade as well as designed and developed a website our climate deserves. Because a carbon negative future is actually a very positive one – a goal we gladly work towards.

Compensate is a nonprofit on a mission to combat climate change by offering easy access to carbon capture. We gave their visual identity a proper upgrade as well as designed and developed a website our climate deserves.

Bou - Case Compensate

Case Compensate - Visual Identity, Web Design & Development

Mainframe-card Logo

Mainframe is the new North Star game company, formed by veteran game developers with AAA, MMO and mobile credentials. Backed by Andreessen Horowitz, Riot Games and the likes, the team is building an unannounced cloud-native MMO – “the game of a lifetime,” as they phrase it. Their brand reflects just that, and positions the studio for the age of cloud gaming.

Mainframe meta image

Case Mainframe – International PR & Employer Branding

Maki.vc is a leading European early-stage venture capital firm that partners with deep tech and brand-driven companies challenging category norms. We have worked as part of the Maki.vc team since their launch in spring 2018 – and done some pretty neat things together.

Maki.vc is a top-tier European early-stage venture capital firm that partners with deep tech and brand-driven companies challenging category norms. We have worked as part of the Maki.vc team since their launch in spring 2018 – and done some pretty neat things together.

Case Maki.vc – Lead Agency for a Top-tier European VC

Continuous brand building for a European top-tier VC, since their inception in 2018.

QDI Systems

Contributions:

A new brand for a Netherlands-based quantum tech company

Deep tech calls for lean website design

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