Slush

Slush is the world’s leading startup event that operates in 29 countries and hosts more than 70 events annually with over 40,000 attendees. Our founding team was responsible for the award-winning marketing, comms, PR and design of Slush in 2016-2017. And actually, that’s what brought us together in the first place.

MarketingCommunicationsDesignPR
Slush landing view
Slush landing view
slush banner
slush banner
The entrance banner of Slush quickly went viral in 2016. It was shared around the world and reached over 270M people during the first two weeks. Just as planned.

“The best tourism poster ever.”

Around the world in two days

Bou Slush magasine mockup
Bou Slush magasine mockup

”Witty ideas. Laser focus. Unforeseen attitude to execute.”

Marianne Vikkula (CEO of Slush 2016–2017)

HS
HS
How to combine a brand message with a tactical one? To inspire while creating urgency? Our hypothesis was that the end of the world would do the trick. It was the end of our fall campaign so we made it also the end of the world. Not only did it sell tickets but also reminded about the theme of the year: failure is a crucial part of entrepreneurship.
Kuvakollaasi
Kuvakollaasi