Case

Smartly.io is the leading digital ad platform helping 650+ international brands automate their advertising on Facebook, Snapchat, and Pinterest. This rapidly growing company knows that attracting the best tech talent in a scarce market is not the easiest of tasks. That’s why we worked as a part of Smartly.io’s employer brand team during 2019-2022 and helped them multiply their headcount up to 600+ employees.

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__Attracting tech talent by reinforcing Smartly.io’s image as a dev-friendly employer__

Smartly.io has flexibility at the core of its employer brand, seasoned with playful visuals and an upbeat tone of voice. Since 2019, we have made sure that their message gets across by composing and carrying through their marketing, design, and communications. The odds are that your developer friends know that Smartly.io respects good work-life balance and has an appreciative company culture (among many other benefits of working there).

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__Supporting a tech company to grow its headcount up to 600+ employees__

You can see the outcome of our collaboration in the form of playful brand campaigns, distinctive landing pages, catchy social media ads, occasional llama videos, and even in very clickable Google search results. Partly thanks to these efforts, Smartly.io multiplied its headcount up to 600+ employees during the time of our collaboration.

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“Simply an invaluable partner in reaching and engaging tech talent with endless ideas and adamant drive to make them happen.”

## Launched and taking off: employer branding around the sense of urgency

The games industry is extremely competitive, especially when it comes to attracting the best talent. Metacore is currently positioned as a soon-to-be success story, hiring for its key roles now – not later. To make this sense of urgency palpable and to pair it with the company’s unique culture, we have systematically communicated Metacore’s story through owned, paid and earned media: from creating the new website and running talent acquisition campaigns to making international headlines through PR & media relations. As a result, Metacore is already ringing many bells inside the industry.

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## A brand new website that grows with the company

Metacore’s company brand is synonymous with its employer brand – at least for the time being. We designed the new website keeping this in mind, focusing strictly on serving potential employees. Simple, easy-to-navigate content structure gives room for Metacore’s playful colors and shapes, and seamlessly guides visiting talent towards open positions and their apply-buttons. And as the company scales, so does the website: it was designed to be completely modular.

## From global launch to ongoing creative partnership in user acquisition

After helping position Merge Mansion as a mysterious puzzle game and launching it globally, we’ve been busy generating new ideas for its user acquisition. Our story-driven stance for game ads differs from the traditional approach: instead of rough gameplay cuts, we thrive for creative scripts and emotional storytelling with our animation partners. Expect everything from “omg that’s so true!” to “wtf did I just watch?”

"A creative, talented, and professional team without a doubt. __A world-class agency.__"

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Metacore is a strong candidate for becoming the next chart-topping game company from the Nordics. We have worked with Metacore since its inception: from first positioning exercises and global launch to continuous employer branding and player acquisition. Although this story is only at its “once upon a time” phase, expectations are sky-high for a reason.

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Compensate is a nonprofit on a mission to combat climate change by offering everyone easy access to carbon capture. We gave their visual identity an upgrade as well as designed and developed a website our climate deserves. Because a carbon negative future is actually a very positive one – a goal we gladly work towards.

Compensate is a nonprofit on a mission to combat climate change by offering easy access to carbon capture. We gave their visual identity a proper upgrade as well as designed and developed a website our climate deserves.

Bou - Case Compensate

Case Compensate - Visual Identity, Web Design & Development

Mainframe is the new North Star game company, formed by veteran game developers with AAA, MMO and mobile credentials. Backed by Andreessen Horowitz, Riot Games and the likes, the team is building an unannounced cloud-native MMO – “the game of a lifetime,” as they phrase it. Their brand reflects just that, and positions the studio for the age of cloud gaming.

Case Mainframe – International PR & Employer Branding

Launching the next major AAA game company, building the game of a lifetime.

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Visualising a carbon negative future with Compensate.

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Continuous employer branding for the rapidly growing Metacore and player acquisition for Merge Mansion – the  chart-topping game with +35M new casual gamers.

Smartly.io

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