Blok is a fast-growing property tech company, listed as one of the hottest European startups by Wired. To challenge the market, Blok stands out not only with its award-winning product but also with its playful brand. A combination we really like.
Using famous riddles in a nation-wide outdoor campaign
The outdoor campaign’s objective was to raise awareness of how easy, affordable and simple it is to sell your apartment with Blok. In Finland, Blok’s primary market, there are several uniformly known proverbs for each of the value propositions. We thought: why not to use them as riddles and let people fill in the sentences? Eventually, these riddles teased apartment owners nation-wide.
A Witty Digital Campaign Where Weird Dreams Came True
As advertising inside the property industry is rather traditional, a humorous attitude was welcomed. This campaign concept, designed and produced by us, communicates Blok’s value proposition promptly: “Sell your house with Blok. Save money to fulfil your dream”. The horse was called Stormy and it was her first photoshoot. Yikes.