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Helsinki City

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Helsinki has everything to make international tech talent feel at home. The problem is, they don’t know about the city’s most lucrative features. We have worked with the city’s marketing team to solve this issue through creative branding efforts. Our campaigns have resulted in 10,000+ candidates for local tech companies to hire, and for Helsinki to welcome as potential citizens.


  • Brand campaign
  • Screenwriting
  • Copywriting
  • Art direction
  • Website development
  • Design
  • Team extension

Helsinki Home-delivered – perfect city experience for the work-from-home era

When international tech talent can’t come to Helsinki, we put the city in a box and send it to them. That literally means putting Helsinki essentials into a branded box and delivering it wherever the lucky recipient lives. To get one of those (for free), we asked people to join a talent pool from where Helsinki-based tech companies could contact them regarding job opportunities.

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Branding Helsinki as the world’s first City as a Service (CaaS)

SaaS stands for Software as a Service and CaaS stands for City as a Service. Playing with this metaphor, we listed Helsinki’s top features, filthiest bugs, and craziest in-app purchases. Using the same tech-savvy narrative throughout the video and website, the campaign’s target audience felt we were talking their language. Notifications sent and received.

Welcoming the who’s who of tech to the Nordics with a brand campaign that bared it all

Every November, the global tech A-list has both its eyes and flight routes pointing towards Helsinki – and Slush, the world’s leading startup event. In 2022, we welcomed them with an extensive outdoor campaign that doubled as a scavenger hunt. It featured companies such as Wolt, Swappie, Oura and Varjo – some of the fastest-growing companies in Europe that have shaped Finland’s technological landscape. We had already warmed up the audience with a global brand awareness campaign, Helsinki Exposed. The campaign revealed the peculiar perks, great benefits and some brain-tickling secrets the cool-headed Nordic capital has in terms of living and working there. Our role? Everything from creative concepting, copywriting and screenwriting to digital ads and website design.

"Whenever we need fresh new perspective for branding Helsinki internationally, it’s Bou whom we call."

Laura Aalto, CEO at Helsinki Marketing

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