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Polestar logo

Headquartered in Sweden, Polestar is a premium electric performance car brand on a mission to accelerate the change towards the post-petrol era. Polestar stands out with its purist design approach and radically transparent take on sustainability – and with some quite unforeseen brand building activities too. That’s where we hop in: to strengthen Polestar’s brand image and raise awareness among new audiences.


  • PR
  • Media relations
  • Media training
  • Media monitoring
  • Creative concepts
  • Influencer marketing
  • Team extension
Four silver Polestar cards in a row photographed from behind

Showroom goes snowroom. Polestar Snow Space was the world's first showroom made of snow.

Raising brand awareness through earned media

Polestar has a strong brand image and brand awareness, especially among car geeks and automotive enthusiasts. We help Polestar tell their story to an even wider audience through earned media and brand activations – focusing on themes like sustainability, design, lifestyle, business, and technology. So far, you may have spotted Polestar in international and local headlines, TV appearances, and several eye-catching brand campaigns. Maybe even in a treehouse or snow cube in the middle of the wilderness.

Giant Polestar car showroom entirely made of snow
White Polestar 2 car inside a gigantic showroom entirely made of snow

Featured media hits

"Polestar Reimagines Retail with a Showroom Buillt From Snow"

"Electric vehicle giant Polestar opens showroom made entirely from snow"

"Meet Polestar's Latest Models in a Showroom Made of Snow"

Polestar Makka Bike, close-up of its yellow suspension
Polestar Makka Bike, white lightweight motorcycle

Continuous collaboration, high variety of branding activities

Our weekly tasks include – but are not at all limited to – running always-on PR, nurturing media relations, planning brand activations, supporting product launches, training spokespersons for interviews, monitoring earned visibility, and so on. Whenever a new brief comes our way, we’re always geared up and ready to go. Maybe not 0-100 km/h in 4.7 seconds like Polestar 2, but almost.

Person in Polestar event
Polestar outdoor ad displaying number 2

“Bou’s unconventionally holistic approach to PR is exactly what brands like Polestar need.”

Martin Österberg, Head of Marketing, Europe at Polestar

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Looking to collaborate?

Let the stars align and send us a message.