Polestar
![Polestar logo](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fs86cie5t%2Fproduction%2F8ec0864981f07c0247ec7649951ef1d5992d00ca-496x108.png&w=1280&q=75)
Headquartered in Sweden, Polestar is a premium electric performance car brand on a mission to accelerate the change towards the post-petrol era. Polestar stands out with its purist design approach and radically transparent take on sustainability – and with some quite unforeseen brand building activities too. That’s where we hop in: to strengthen Polestar’s brand image and raise awareness among new audiences.
Services
- PR
- Media relations
- Media training
- Media monitoring
- Creative concepts
- Influencer marketing
- Team extension
![Four silver Polestar cards in a row photographed from behind](https://cdn.sanity.io/images/s86cie5t/production/568d74c07ba13c053738485da7eb1b175ee86cd3-3840x1934.jpg)
Showroom goes snowroom. Polestar Snow Space was the world's first showroom made of snow.
Raising brand awareness through earned media
Polestar has a strong brand image and brand awareness, especially among car geeks and automotive enthusiasts. We help Polestar tell their story to an even wider audience through earned media and brand activations – focusing on themes like sustainability, design, lifestyle, business, and technology. So far, you may have spotted Polestar in international and local headlines, TV appearances, and several eye-catching brand campaigns. Maybe even in a treehouse or snow cube in the middle of the wilderness.
![Giant Polestar car showroom entirely made of snow](https://cdn.sanity.io/images/s86cie5t/production/fb3d1fb539db5235db9be19ff8bd16074728e32a-2610x2520.jpg)
![White Polestar 2 car inside a gigantic showroom entirely made of snow](https://cdn.sanity.io/images/s86cie5t/production/b53dfcddc244b9818547e6732e9081717d698b8a-2610x2520.jpg)
Featured media hits
![](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fs86cie5t%2Fproduction%2Fe76ee1cfa95699ab9cd588f0df34a14d05e24bd9-275x275.png&w=640&q=75)
"Polestar Reimagines Retail with a Showroom Buillt From Snow"
![](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fs86cie5t%2Fproduction%2F38e146238a314a53799628184af948789d25c83e-275x275.png&w=640&q=75)
"Electric vehicle giant Polestar opens showroom made entirely from snow"
![](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fs86cie5t%2Fproduction%2F3d75baef2395b5b7fc08e73004439ea1191ea4eb-275x275.png&w=640&q=75)
"Meet Polestar's Latest Models in a Showroom Made of Snow"
![Polestar Makka Bike, close-up of its yellow suspension](https://cdn.sanity.io/images/s86cie5t/production/99be555028fbcaf85759ed42ebad1257b40dc388-2610x2520.jpg)
![Polestar Makka Bike, white lightweight motorcycle](https://cdn.sanity.io/images/s86cie5t/production/b6a2937f0f1d49cb286e2a7617ba2925bc282258-2610x2520.jpg)
![Image inside of Koja](https://cdn.sanity.io/images/s86cie5t/production/527a1d37d606ca7b00d3414622f96abdcd7ae5db-1752x880.jpg)
Wallpaper
“Paradoxically, Sweden’s premium EV maker Polestar wants us to drive a little bit less – and to immerse ourselves in the wilderness that surrounds its new ultra-ecological treehouse”
![](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fs86cie5t%2Fproduction%2F260b8820090ae978d5cb85870b25f1aae00d5036-275x275.png&w=640&q=75)
Naomi Moriyama
Continuous collaboration, high variety of branding activities
Our weekly tasks include – but are not at all limited to – running always-on PR, nurturing media relations, planning brand activations, supporting product launches, training spokespersons for interviews, monitoring earned visibility, and so on. Whenever a new brief comes our way, we’re always geared up and ready to go. Maybe not 0-100 km/h in 4.7 seconds like Polestar 2, but almost.
![Person in Polestar event](https://cdn.sanity.io/images/s86cie5t/production/11a44b9e96f84bd95eca2e852997de805b324ba6-868x840.png)
![Polestar outdoor ad displaying number 2](https://cdn.sanity.io/images/s86cie5t/production/0ed4fd19a166a10bb85e537d34457d4b40badd63-2603x2520.jpg)