Headquartered in Sweden, Polestar is a premium electric performance car brand on a mission to accelerate the change towards the post-petrol era. Polestar stands out with its purist design approach and radically transparent take on sustainability – and with some quite unforeseen brand building activities too. That’s where we hop in: to strengthen Polestar’s brand image and raise awareness among new audiences.
- Media relations
- Media training
- Media monitoring
- Creative concepts
- Influencer marketing
- Team extension
Showroom goes snowroom. Polestar Snow Space was the world's first showroom made of snow.
Raising brand awareness through earned media
Polestar has a strong brand image and brand awareness, especially among car geeks and automotive enthusiasts. We help Polestar tell their story to an even wider audience through earned media and brand activations – focusing on themes like sustainability, design, lifestyle, business, and technology. So far, you may have spotted Polestar in international and local headlines, TV appearances, and several eye-catching brand campaigns. Maybe even in a treehouse or snow cube in the middle of the wilderness.
“Paradoxically, Sweden’s premium EV maker Polestar wants us to drive a little bit less – and to immerse ourselves in the wilderness that surrounds its new ultra-ecological treehouse”
Continuous collaboration, high variety of branding activities
Our weekly tasks include – but are not at all limited to – running always-on PR, nurturing media relations, planning brand activations, supporting product launches, training spokespersons for interviews, monitoring earned visibility, and so on. Whenever a new brief comes our way, we’re always geared up and ready to go. Maybe not 0-100 km/h in 4.7 seconds like Polestar 2, but almost.