Token Terminal is the go-to platform for translating complex crypto data into standard financial and business metrics. The company was founded in 2020, and right after we stepped in to build their brand – one that speaks the same language with their 150+ institutional clients and savvy tokenholders.
Visual identity and website — designed for a new-age crypto analyst
Token Terminal helps cryptoholders to easily quantify and compare their assets. We designed a visual identity that embodies this universalization of data – sticking to absolute clarity and compressed data. Today, you can see Token Terminal’s new look on their new website and product – as we naturally ensured that our design work would later scale to match Token Terminal’s product design too.
An institutional-grade product design with a seamless UI/UX
Token Terminal aims to provide a heavy load of important data in the most user-friendly way. From us, they asked for a seamless UI/UX and product design that shows all those numbers 100% comprehensively, and as clearly as possible. So, after re-designing their beta product already during the brand identity work, we continued with a proper product design overhaul – including improved navigation, filtering, chart views, search functions, and so on.
We expected nothing but excellent work – and still got surprised how excellent it was.
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